By Ángel González

The Journey Is The Reward

This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt.

I´m afraid this is not the common thinking. The reward has been always understood to come in a way of money, power, influence and public acknowledgment. With this in mind, the journey is just a path to walk or run through to achieve the mentioned milestones…and the shorter it is, the better.   Read more