Ideagoras Social MediaIdeagoras Social Media

By Ángel González

My Key Takeaways on Social Media & Advertising at #SXSW 2016

Second week of March 2016 I attended at Austin the 30th edition of SXSW. It´s my third consecutive year enjoying what is, in my opinion, by far the best conference in terms of knowledge, inspiration, passion and sense of belonging to a global and passionate community of SXSWers.

It´s kind of intersection of topics such as innovation, hottest trends, humanities, technology, entrepreneurship, communication, disruption, opinion and envision.   Read more

By Esther González

Still Magic

There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.— Jamie Beck

In the last couple of years, text and images have been replaced more and more with videos; marketers are using them to increase engagement. Sure you have noticed the GIFs boom but, did you know that the first GIF was created in 1987? So why now?   Read more

By Bartolomé Barrero

What’s next for Social Media?

We all have a clear idea about what is Social Media these days.

However, if we go back just a few years, how many of us would have been able to predict the advent of Social Media? Don’t worry though, even most self-proclaimed ‘gurus’ weren’t able to do that.

In this article, we will follow Bea’s suggestion last month (in the previous post in this blog) and look into our crystal ball to try and guess what Social Media might become in ten or twenty years.   Read more

By Beatriz González

New Year, New Trends

The end of the year is a time to reflect on the past, and perhaps plan for the future.

Because of the digital world, some people say we are losing our memory due to the huge amount of information we read every day. To help us remember what has happened in the world, all big digital brands are doing a ‘year in review’ feature, and we owe this to Google with its Google Zeitgeist in 2010. This format keeps getting better and it shows great results year after year.
  Read more

By Ángel González

Ideagoras Social Media activity for GE Healthcare, featured at Forbes

The past 27 of November 2015, the digital edition of Forbes published an article under the title Social Media For Health Care, Who´s Doing It Right. It´s author, Steve Olenski, states that Social Media marketing for health care provides unprecedented opportunities for educating patients, increasing outreach, and recruiting a new generation of health care professionals.

This journalist features the activity of five companies in this field of communication. One of them is GE Healthcare and, among other projects, points The Pulse on Health, Science, and Technology. A digital platform created, coded and curated by Ideagoras.  A Tumblr blog filled with stunning radiology images. The blog contains images of creatures, from humans to insects to one-celled organisms, rendered using imaging studies like MRI, computed tomography, X-ray, and PET scans.

  Read more

By Ángel González

Not Bad… but have another think about it!

CLIENT: “I don’t like the type.”

ME: “What don’t you like?”

CLIENT: “I don’t like how it goes all to one side.”

ME: “You mean ranged left.”

CLIENT: “Yes, yes, arranged left.”

ME: “How do you want it?”

CLIENT: “To be the same on both sides.”

ME: “Justified?”

CLIENT: “I don’t have to justify anything for you. I own the fucking company.”

Clients From Hell is a funny crowdsourcing initiative aimed to collect testimonies of ad agencies, creatives, designers or freelancers working in commercial communications. Individuals can share their experiences about the day-to-day life with clients and prospects. The followers of this community can even rate the posts so ultimately all the testimonies compete in popularity.

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By Merchi Cuadrado

And you? Do you snap?

Those of you in the Social media and Marketing sectors may be more familiar with Snapchat, but to the general public it is still a relative unknown. In my case, as a fashion lover and an egobloggers follower, I heard about it and felt months ago that Snapchat was beginning to make waves in the fashion world. One day, I downloaded the app and delved into this brave new world. Reading about the platform and following the coolest brands, I began to appreciate it and truly see how strong it can be for brands and companies who want to make a difference in their Social Media strategy.   Read more

By Lucía Soladana

Words, images, emojis

Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as individuals.

Language makes us smarter and allows us to move forward but, above all, it allows us to relate to one another. But what would be the word without the image?   Read more

By Ángel González

Romance, Branding and Big Data

We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization.

However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. Viewers must be able to reflect on the beauty of things that can’t be explained and that can’t be scaled for a mass audience. By applying this wisdom to tomorrow’s brand building, we can create smarter branding strategies that truly engage with clients and customers.   Read more

By Ángel González

The Journey Is The Reward

This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt.

I´m afraid this is not the common thinking. The reward has been always understood to come in a way of money, power, influence and public acknowledgment. With this in mind, the journey is just a path to walk or run through to achieve the mentioned milestones…and the shorter it is, the better.   Read more

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My Key Takeaways on Social Media & Advertising at #SXSW 2016
Still Magic
What’s next for Social Media?
New Year, New Trends
Ideagoras Social Media activity for GE Healthcare, featured at Forbes
Not Bad… but have another think about it!
And you? Do you snap?
Words, images, emojis
Romance, Branding and Big Data
The Journey Is The Reward