Ideagoras Social MediaIdeagoras Social Media

By Ángel González

Romanticism and Branding…Beyond Social Media

I was a lucky guy meeting through the blogosphere to Tim Leberecht, a German living in San Francisco, who is the author of the theory and book The Business Romantic.Everything started reading a post at his Medium blog titled The Beauty of Things That Don´t Scale. Leberecht convey, defend and justify that brands, within the current context of Digital Economy, must have a romantic character at their DNA.

Having a critic look on how we manage social media it seems that, in general terms, we are sharing too much content and information. We want to have presence at any time in an omnipresent way. We fear to loose awareness and visibility in front of the individuals we relate with at the different virtual communities we belong to.   Read more

By Annika Rautakoura

Employee Advocacy: Harnessing the Power of Your Employees

If you have been keeping up with current trends, you may have noticed the role of social media taking over company strategies. One item in particular keeps popping up in predictions for 2016, not just in social media, but also HR, marketing and sales categories. This is because all of these departments have something to gain from it.

What am I talking about?

It’s called Employee Advocacy. This is something that, when embraced by the company as a whole, can greatly benefit the organization and its employees. When implemented successfully, Employee Advocacy boosts a company’s brand, sales, marketing and HR efforts, while allowing employees to improve their expertise and become thought leaders in their networks.   Read more

By Merchi Cuadrado

Virtual Reality, more real than ever

VR is the use of computer technology to create a simulated environment. Unlike traditional user interfaces, VR places the user inside an immersive experience. Instead of watching a screen in front of them, users are “immersed” and able to interact with 3D worlds.   Read more

By Aitana Reimóndez

Be trendy and snap

Sorry, pen and paper lovers, but The Internet has changed the way we work, communicate and even relate to others. So much so that brands of all sizes are aware of the need to be present in the universe of social media. Thanks to this approach brands establish a relationship with the user otherwise difficult to achieve with a greater dissemination and building some sort of closeness.

The fashion world is no stranger to it all. The fact is that Instagram, Snapchat, Facebook or Twitter fit trending brands like a glove. Then, what strategy had carried out some of the top fashion brands on social networks?   Read more

By Ángel González

My Key Takeaways on Social Media & Advertising at #SXSW 2016

Second week of March 2016 I attended at Austin the 30th edition of SXSW. It´s my third consecutive year enjoying what is, in my opinion, by far the best conference in terms of knowledge, inspiration, passion and sense of belonging to a global and passionate community of SXSWers.

It´s kind of intersection of topics such as innovation, hottest trends, humanities, technology, entrepreneurship, communication, disruption, opinion and envision.   Read more

By Esther González

Still Magic

There’s something magical about a still photograph — a captured moment in time — that can simultaneously exist outside the fraction of a second the shutter captures.— Jamie Beck

In the last couple of years, text and images have been replaced more and more with videos; marketers are using them to increase engagement. Sure you have noticed the GIFs boom but, did you know that the first GIF was created in 1987? So why now?   Read more

By Bartolomé Barrero

What’s next for Social Media?

We all have a clear idea about what is Social Media these days.

However, if we go back just a few years, how many of us would have been able to predict the advent of Social Media? Don’t worry though, even most self-proclaimed ‘gurus’ weren’t able to do that.

In this article, we will follow Bea’s suggestion last month (in the previous post in this blog) and look into our crystal ball to try and guess what Social Media might become in ten or twenty years.   Read more

By Beatriz González

New Year, New Trends

The end of the year is a time to reflect on the past, and perhaps plan for the future.

Because of the digital world, some people say we are losing our memory due to the huge amount of information we read every day. To help us remember what has happened in the world, all big digital brands are doing a ‘year in review’ feature, and we owe this to Google with its Google Zeitgeist in 2010. This format keeps getting better and it shows great results year after year.
  Read more

By Ángel González

Ideagoras Social Media activity for GE Healthcare, featured at Forbes

The past 27 of November 2015, the digital edition of Forbes published an article under the title Social Media For Health Care, Who´s Doing It Right. It´s author, Steve Olenski, states that Social Media marketing for health care provides unprecedented opportunities for educating patients, increasing outreach, and recruiting a new generation of health care professionals.

This journalist features the activity of five companies in this field of communication. One of them is GE Healthcare and, among other projects, points The Pulse on Health, Science, and Technology. A digital platform created, coded and curated by Ideagoras.  A Tumblr blog filled with stunning radiology images. The blog contains images of creatures, from humans to insects to one-celled organisms, rendered using imaging studies like MRI, computed tomography, X-ray, and PET scans.

  Read more

By Ángel González

Not Bad… but have another think about it!

CLIENT: “I don’t like the type.”

ME: “What don’t you like?”

CLIENT: “I don’t like how it goes all to one side.”

ME: “You mean ranged left.”

CLIENT: “Yes, yes, arranged left.”

ME: “How do you want it?”

CLIENT: “To be the same on both sides.”

ME: “Justified?”

CLIENT: “I don’t have to justify anything for you. I own the fucking company.”

Clients From Hell is a funny crowdsourcing initiative aimed to collect testimonies of ad agencies, creatives, designers or freelancers working in commercial communications. Individuals can share their experiences about the day-to-day life with clients and prospects. The followers of this community can even rate the posts so ultimately all the testimonies compete in popularity.

  Read more

1 3 4 5 6
Romanticism and Branding…Beyond Social Media
Employee Advocacy: Harnessing the Power of Your Employees
Virtual Reality, more real than ever
Be trendy and snap
My Key Takeaways on Social Media & Advertising at #SXSW 2016
Still Magic
What’s next for Social Media?
New Year, New Trends
Ideagoras Social Media activity for GE Healthcare, featured at Forbes
Not Bad… but have another think about it!