Ideagoras Social MediaIdeagoras Social Media

By Alvaro García

Hyperconnectivity: Light and shadows

The arrival of 5G opens up a serie of unlimited possibilities, but also a several risks and fees to be paid that we will have to accept in order to reach the next technological level.
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By Ángel González

#MyMoonshot, an Ideas Crowdsourcing Story

On the occasion of the 50th anniversary of the first men to step on the Moon, at Ideagoras we created and carried out an Ideas Crowdsourcing Initiative  called #MyMoonshot, run entirely on Twitter and supported by a PR campaign in general and specialized digital media. In parallel, a newsletter was sent to a database of 3,100 top executives and companies.

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By Andrea Terroba

Mobile devices and AI: at the service of our needs

The human being has long ceased to be completely alone. Beyond our need to live with other humans, today, we can affirm that we spend 24 hours a day accompanied, even in solitude. It won’t cost you much to guess that who accompanies us everywhere are not other homo sapiens, but rather, a piece of technology created by ourselves and that we cannot separate from. Telephones, mobile devices, wereables and AI devices, have become almost a primary need for us, at least, to get closer to others without having to move from home.
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By Clara Villasante

The photographic lens through time

The camera, that tool that has witnessed the sociological evolution through its lens, is and has been the expressive vehicle of the cultural context, as well as having an essential role in science, journalism, advertising and art.
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By Begoña Martín

Social Media & Science, New opportunities

Since the birth of social networks, the world of Science has participated in the possibilities offered by these digital tools.

No doubt, Social Media has changed the way people and brands communicate with each other, and this has not left aside the way of communicating and interacting on science issues. Thus, Social also affects how we understand Science and how scientific advances should be transmitted.

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By Ángel González

From Prime Time… to My Time

Do you ever wonder if you are throwing your limited resources away by using paid social media?

You are betting on the wrong ROI spending money in paid media without a strategy. Paid Social Media KPIs are just part of the goal. Without an integrated Social Media Strategy, it is scattering resources to the wind in hopes that something will “take off”.
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By Mónica González Eceizabarrena

The power of ephemeral content

The way of communication in social media networks has been continuously evolving for the last years, due to the new demands of immediacy and the fast content consumption.

This evolution started less than 10 years ago when audiovisual content completely displaced the content in text. It continued with the imposition of the micro videos over the 2-minute lasting videos, and finally, last year’s trend was live video, in which users could follow on live any activity that was projected by streaming.
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By Jean-Maxime Rivière

Creating Trust in 2019

You may have heard that over 80% of the S&P 500 market value lies in intangible assets. I’ve read it countless times in different context since then, but it wasn’t until I discovered the book “Capitalism without Capital” by Jonathan Haskel & Stian Westlake that I started appreciating the underlying socio-economic shift happening right in front of us.
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By Ángel González

Just Respect

We live in a world in which values ​​such as trust, transparency and authenticity are increasingly in demand.

On the other hand, the distribution of powers is more balanced, resulting in horizontal scenarios in which the principle of collaboration in social and professional environments begins to prevail.

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By Ángel González

10 Years of Ideagoras

On January 2, 2009, Ideagoras was officially established. At inception, the company was a concept driven by a purpose: changing the way to build brands managing and introducing them — in a human way — into the new markets of conversations.

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Hyperconnectivity: Light and shadows
#MyMoonshot, an Ideas Crowdsourcing Story
Mobile devices and AI: at the service of our needs
The photographic lens through time
Social Media & Science, New opportunities
From Prime Time… to My Time
The power of ephemeral content
Creating Trust in 2019
Just Respect
10 Years of Ideagoras