Ideagoras Social MediaIdeagoras Social Media

By Begoña Martín

Social Media & Science, New opportunities

Since the birth of social networks, the world of Science has participated in the possibilities offered by these digital tools.

No doubt, Social Media has changed the way people and brands communicate with each other, and this has not left aside the way of communicating and interacting on science issues. Thus, Social also affects how we understand Science and how scientific advances should be transmitted.

  Read more

By Ángel González

From Prime Time… to My Time

Do you ever wonder if you are throwing your limited resources away by using paid social media?

You are betting on the wrong ROI spending money in paid media without a strategy. Paid Social Media KPIs are just part of the goal. Without an integrated Social Media Strategy, it is scattering resources to the wind in hopes that something will “take off”.
  Read more

By Mónica González Eceizabarrena

The power of ephemeral content

The way of communication in social media networks has been continuously evolving for the last years, due to the new demands of immediacy and the fast content consumption.

This evolution started less than 10 years ago when audiovisual content completely displaced the content in text. It continued with the imposition of the micro videos over the 2-minute lasting videos, and finally, last year’s trend was live video, in which users could follow on live any activity that was projected by streaming.
  Read more

By Jean-Maxime Rivière

Creating Trust in 2019

You may have heard that over 80% of the S&P 500 market value lies in intangible assets. I’ve read it countless times in different context since then, but it wasn’t until I discovered the book “Capitalism without Capital” by Jonathan Haskel & Stian Westlake that I started appreciating the underlying socio-economic shift happening right in front of us.
  Read more

By Ángel González

Just Respect

We live in a world in which values ​​such as trust, transparency and authenticity are increasingly in demand.

On the other hand, the distribution of powers is more balanced, resulting in horizontal scenarios in which the principle of collaboration in social and professional environments begins to prevail.

  Read more

By Ángel González

10 Years of Ideagoras

On January 2, 2009, Ideagoras was officially established. At inception, the company was a concept driven by a purpose: changing the way to build brands managing and introducing them — in a human way — into the new markets of conversations.

  Read more

By Rubén Gamboa

Let’s save the vertical video!

Nowadays, everyone has had the need to record a concert, a scene on the street or an ephemeral moment. Everyone likes to share with their closest contacts or groups that special moment that makes them happy or simply report their situation, or even make their followers jealous.
  Read more

By Ángel González

An On-going Dream

Ideagoras opens an office in Silicon Valley

Steve Jobs used to say that “The journey is the reward”. And I personally believe and have always felt that this is true, especially when one’s path of entrepreneurship is driven by a dream.
  Read more

By Sandra Ramos

The future is in our hands… or not

Spoiler alert! If you currently dedicating your spare time to watch the tv series ‘Black Mirror’, or you have it included in your list of ‘pending series to see’ and you are quite delicate with spoilers, I advise you not to continue reading this article.

  Read more

By Pilar Rogina Gallego

Apocalypse in social media

Have you ever wondered why at certain times of the year there is so much happiness going around social networks? When the good weather finally comes, Instagram is flooded with exciting places, exquisite meals and happy people with a perfect life. But … is all that happiness real? And why do people lie about it?
  Read more

1 2 3 5
Social Media & Science, New opportunities
From Prime Time… to My Time
The power of ephemeral content
Creating Trust in 2019
Just Respect
10 Years of Ideagoras
Let’s save the vertical video!
An On-going Dream
The future is in our hands… or not
Apocalypse in social media