• Design of marking spaces of innovation• Managing change in brands and organizations• Understanding and using 2.0 consultancy• Communication strategies based on “wisdom of crowds”• Planning and managing brand experiences• Starting, facilitating and listening to brand conversations• Monitoring and assessment of digital brand reputation• Hybrid “mash-up” communications• Buzz advertising• Widgets• Flashmobs• SEO and SEM strategies• Mesh communication• Bidi, touch, augmented reality branding• Risk management 2.0• Coolhunting & trendwatching 2.0• Keynote power deliveries