Ideagoras Social MediaIdeagoras Social Media

By Rubén Gamboa

Nowadays, everyone has had the need to record a concert, a scene on the street or an ephemeral moment. Everyone likes to share with their closest contacts or groups that special moment that makes them happy or simply report their situation, or even make their followers jealous.

Up to date, and according to data, people share an average of 1 billion videos per day on WhatsApp. This means that each active user of WhatsApp sends at least 1 video per day. It happens that, on YouTube, one of the most used platforms to consume videos. Almost 300 hours of video are uploaded every minute and people watch a billion hours every day.

More than half of the views on YouTube come from mobile devices but … what devices were used to record these videos?

Surely you have been told: ” Videos are recorded horizontally” However, if you take a look at the people around you when they want to record a song in the middle of a concert, you will notice that they raise their hand above the heads of the audience and with their thumb they press the record button and even zoom by sliding it across the screen. All this, done with just one hand, and in order to carry out this process, the mobile device has it in vertical position. It will also allows to share the video instantly through social media networks.

We had the concept of recording videos in horizontal, because we were based on television screens, movies or computer monitors. But the videos that are shared today through social networks, almost half of them, are on vertical position. This is due, on the one hand, to the ease and comfort of the user of holding and not having to turn the mobile to record (It implies more rapidity when recording ephemeral content), and on the other hand, that the video recorded with a mobile device will probably be played on another mobile device.

If we start analyzing the platforms in which these videos will be hosted or played, we find that Instagram Stories, Snapchat or Facebook stories favor vertical video recording. In addition to this, it is increasingly common to use platforms for live broadcasts, either video calls (FaceTime, Skype or Google Hangouts) or streaming broadcasts (Twitter or Facebook Live), and most of those that are used on mobile devices and they are vertical. But to claim vertical video, Instagram, one of the social networks with more users and higher level of interaction, on June 21st launched Instagram TV (IGTV) and gave the option to upload videos from 15 seconds to 10 minutes in length for standard users and up to 1 hour for large accounts, only in vertical format. A firm bet on this format.

It is not uncommon to think that sooner or later computer monitors will be placed vertically and the video editions will be done like this.

Will the video recording mode change? … I think it will be a long coexistence between the two formats. What is impossible to change are the eyes of the human being, adapted to a panoramic vision on a horizontal axis.

Rubén Gamboa
Rubén Gamboa
Social Media Designer & Editor