7th International Conference
On Innovation and Collaborative Branding


Elisa Martín Garijo

Chief Technology and Innovation at IBM Spain

Elisa Martin Garijo is Chief Technology Officer for IBM Spain, Portugal, Greece and Israel, a Distinguished Engineer, and a member of the Leadership team of the IBM Academy of Technology. In her CTO role, Elisa leads technology and innovation in the country with the main objective of stimulating smart solutions in Spanish companies and institutions using technology and innovation as drivers. In this role her responsibility is to transmit innovative experiences and technology to enterprises and society, and bringing value by connecting clients with IBM Research.

In recent years she has been linked to smart city projects in Madrid, Malaga, in the Metropolitan Area of Barcelona and with the University of Cantabria. She is a member of the Technology Supercomputing Center Management Board, a research initiative between IBM and the National Supercomputing Center (BSC-CNS) located in Barcelona. She also belongs to the management team of the Large Systems and Supercomputing Department created by IBM and Autonomous University of Madrid.

As specialist in large company systems, web architecture and application integration, she has been involved in the design and kick-off of multi-channel solutions, company/corporate architecture and specific growth/development systems. Previously, she headed Architecture and Technology in the line of negotiations for Business Consulting Services of IBM Spain. As Chief Architect she successfully led the Architecture, developing and integrating the Application System for the Sydney 2000 Olympic Games. She has extensive experience and leadership in the fields of technology, data management, IT infrastructure, systems administration and application development.

As a member of IBM’s Academy of Technology Leadership team, Elisa participates in investigative studies on international and national levels. She holds two patents and several written collaborations / studies about technical products and processes. As an executive, she is responsible for maintaining excellence and vitality in the technical community of SPGI IMT supporting the second IBM value, "Innovation that Matters", for clients and society.

With a Mathematics degree from the Complutense University of Madrid, Elisa's experience extends over 30 years in the industry and technology sectors.

What is Watson?

From hospitals to kitchens, Watson has clocked in to work and is already taking impressive strides across industries. But to understand the power of Watson, we must first understand cognitive computing and how it enhances, scales, and accelerates human expertise.

How cognition works

Watson is built to mirror the same learning process that we have—through the power of cognition. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.

IBM Watson