7th International Conference
On Innovation and Collaborative Branding

Designing Romantic Brands

In The Big Data Age

29 October 2015

9:30 am – 1:30 pm CET
BBVA Innovation Center, Madrid, Spain

The Speakers

Tim Leberecht

Tim Leberecht

Author of the Book The Business Romantic

Tomorrow´s Brands Must Be Smart…and Romantic
Anne Seubert

Anne Seubert

Former Senior Marketing & Community Management at Yelp

Converging Social, Health and Romanticism
Elisa Martín

Elisa Martín Garijo

Chief Technology and Innovation at IBM Spain

IBM Watson, a unique cognitive system enabling a new partnership between people and computers

About the Conference

We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization.

However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. Viewers must be able to reflect on the beauty of things that can’t be explained and that can’t be scaled for a mass audience. By applying this wisdom to tomorrow’s brand building, we can create smarter branding strategies that truly engage with clients and customers.

On the other hand, Big Data has become a ubiquitous term, yet it remains poorly understood. In brief, Big Data is intelligence, it’s the classification and organization of the most pertinent trends in the digital world. It adds priceless clarity and rationale to digital achievements, strategies, and conversations. It can act as a guide to defining new products and services by highlighting gaps in the market.

In this space we are seeing the co-existence and co-operation of rational left-brain thinking and creative right-brain thinking. They are working toward the same goal: Designing Romantic Brands In The Big Data Age.

Ángel González, aka @angel189, Founder & CEO at Ideagoras

Sorry to say that the seats for the conference room are totally booked.

If you want to request an invitation for being included at the waiting list, please fill in the form you will find by clicking here.

You can also join and follow the experience online through live videostreaming at www.ideagoras.biz and Twitter with the hashtag #Ideagoras

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