We have evolved from “one to many” sharing at the Social Web to “one to one” due to the massive adoption of tools such WhatsApp, WeChat, Line, and Snapchat, among others. This is the reflect of the current expectations of users: keep satisfying the need of share content, but in a more intimate environment. This means a challenge for traditional social networks. Facebook has dealt with this issue rapidly with their awesome 1-1 app Facebook Messenger and their amazing ChatBots.
But this is a big threat as well for marketers… or an opportunity. The big value of social networks always had to do with connecting your brand with the individual’s members of whatever community through listening, sharing
At Ideagoras, we can help you on this challenging new scenario. We do have expertise on dealing with this combining the “one to many sharing” with the new “one to one” dialogue and interaction between brands and your individual clients.
We are eager to bringing you light at Dark Social.