Ideagoras Social MediaIdeagoras Social Media

By Ángel González

Not Bad… but have another think about it!

CLIENT: “I don’t like the type.”

ME: “What don’t you like?”

CLIENT: “I don’t like how it goes all to one side.”

ME: “You mean ranged left.”

CLIENT: “Yes, yes, arranged left.”

ME: “How do you want it?”

CLIENT: “To be the same on both sides.”

ME: “Justified?”

CLIENT: “I don’t have to justify anything for you. I own the fucking company.”

Clients From Hell is a funny crowdsourcing initiative aimed to collect testimonies of ad agencies, creatives, designers or freelancers working in commercial communications. Individuals can share their experiences about the day-to-day life with clients and prospects. The followers of this community can even rate the posts so ultimately all the testimonies compete in popularity.

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By Merchi Cuadrado

And you? Do you snap?

Those of you in the Social media and Marketing sectors may be more familiar with Snapchat, but to the general public it is still a relative unknown. In my case, as a fashion lover and an egobloggers follower, I heard about it and felt months ago that Snapchat was beginning to make waves in the fashion world. One day, I downloaded the app and delved into this brave new world. Reading about the platform and following the coolest brands, I began to appreciate it and truly see how strong it can be for brands and companies who want to make a difference in their Social Media strategy.   Read more

By Lucía Soladana

Words, images, emojis

Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as individuals.

Language makes us smarter and allows us to move forward but, above all, it allows us to relate to one another. But what would be the word without the image?   Read more

By Ángel González

Romance, Branding and Big Data

We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization.

However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. Viewers must be able to reflect on the beauty of things that can’t be explained and that can’t be scaled for a mass audience. By applying this wisdom to tomorrow’s brand building, we can create smarter branding strategies that truly engage with clients and customers.   Read more

By Ángel González

The Journey Is The Reward

This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt.

I´m afraid this is not the common thinking. The reward has been always understood to come in a way of money, power, influence and public acknowledgment. With this in mind, the journey is just a path to walk or run through to achieve the mentioned milestones…and the shorter it is, the better.   Read more

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Not Bad… but have another think about it!
And you? Do you snap?
Words, images, emojis
Romance, Branding and Big Data
The Journey Is The Reward