Ideagoras Social MediaIdeagoras Social Media

By Lucía Soladana

Words, images, emojis

Throughout history people have always spoken about the power of words. Language is a form of communication that brings the human race together, as well as identifying people as individuals.

Language makes us smarter and allows us to move forward but, above all, it allows us to relate to one another. But what would be the word without the image?   Read more

By Ángel González

Romance, Branding and Big Data

We are in a time of fast changes: the explosive growth of the Social Web has transformed all sectors. It has also changed the way we build brands using connectivity and hyper-socialization.

However, there is a clear risk of over-sharing. The more mysterious, unspoken yet implied aspects of brands are in danger of being lost. Viewers must be able to reflect on the beauty of things that can’t be explained and that can’t be scaled for a mass audience. By applying this wisdom to tomorrow’s brand building, we can create smarter branding strategies that truly engage with clients and customers.   Read more

By Ángel González

The Journey Is The Reward

This is one the famous quotes that Steve Jobs addressed to his team at Apple. As mantra sounds great – the journey is the reward – but that´s easier said than done…and felt.

I´m afraid this is not the common thinking. The reward has been always understood to come in a way of money, power, influence and public acknowledgment. With this in mind, the journey is just a path to walk or run through to achieve the mentioned milestones…and the shorter it is, the better.   Read more

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Words, images, emojis
Romance, Branding and Big Data
The Journey Is The Reward