Ideagoras Social MediaIdeagoras Social Media

By Virginia Higuera

Is this real life?

Take a look at the last four images you shared on Instagram, is that your real life? I don’t think so, I believe that’s more similar to the life you’d love to have. But, yes, it is funny when we play this game.

We all get caught up in the world of aspirations we find on social media, first of all, because we can design the life we would love to have, choosing just the embellished side, and secondly, because our biggest idols are now closer to us than ever. We follow their daily lives, we know everything they do, it feels like they’re talking to us. Furthermore, social media has created new social media icons we follow just because they are cool on social media. They make beautiful pictures, eat at elegant restaurants, wear trendy clothes…. and for us, that’s enough, we follow them and somehow, we aspire to be like them. We don’t realize they are working, we assume that is how they live. We don’t care whether they are alone at that elegant restaurant, or how much are they getting paid for that post on Instagram. Instead, we imitate them, or at least we try to.   Read more

By Maria Navarro Rivas

Ephemeral content, the perfect way to connect with audiences

You have surely heard the famous phrase “nothing remains, everything is ephemeral”. This is exactly what we want to talk about in our new post: ephemeral content, which for several years has been present in our way of communicating through social networks.
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By Ángel González

Time of Disruptive Change for Traditional Advertising Agencies

It seems that the digital revolution doesn´t stop transforming our sector, leading it to a new scenario on which the axes of power yield irreparably to an imbalance against the establishment, against what we have known so far.

Cause has changed how the term brand is understood, the way to building it and the profile of the audiences (no longer passives). The media is changing, the values as well and now even the agents are changing. And these last are doing it right, either cause the traditional ones are being renewed or reinvented, or because new actors burst unexpectedly.

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By Tamara Rodríguez

Social Media Listening: The Art of Good Listening

In the year 2017, immediacy has become the heart of social networks. Their format and functionalities have accelerated the pace of life in society, which has produced a widespread need to demand that we be the fastest when it comes to publishing content on social networks.
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By Sophia Joachimsthaler

GoPro – Building a Social Brand Using Consumer Generated Content

How GoPro is revolutionizing the branding game

We always hear these inspiring stories of billion dollar companies starting with a small idea and a couple of college kids in a dorm room. We all want to become the next Mark Zuckerberg, coming up with a small idea and later building it up to become one of the richest people in the world. But for many of us, this seems completely and utterly unrealistic, and therefore we lose motivation. I mean, what if I invest all my money and time into something and end up being one of the nine of ten startups that don’t make it?   Read more

By Bárbara Valverde

Are you sacrificing authenticity for a “good” story?

Storytelling is something we previously talked about. It’s hardly news that this is a recurrent topic when we talk about how advertising is changing. And how our storytelling should change too.
New models of communication are appearing and, in response, we need new ways of engaging users, in addition to new ways of creating connections with them, in a matter of seconds.
Brands need to learn how to communicate in the language that consumers regularly use, and in the spaces they occupy. This is no whim, or something ephemeral. Brands need to do this if they want to connect with them and to create bonds strong enough that they will last over time. And this is really difficult to achieve with the hectic pace of life today.   Read more

By Ángel González

SXSW 2017 – Helping Creative People Achieve Their Goals

This has been my 4th consecutive year attending South By South West at the city of Austin. Worth doing, although I have to recognize that I came back more tired than in previous editions: to the fact that the program itself has been always very competitive and impossible to follow its whole agenda, I stayed two more days attending SXSW Interactive…and that was a bit tough for both my body and mind.   Read more

By Paola de la Fuente

Look for your personal Brand

Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of our life and, even if we don’t like it, they have more to do with us than what we think.
What would you think if I told you that we ourselves constitute a brand? If you are not familiar with the world of brands, it would seem crazy to you.   Read more

By Ángel González

What’s wrong, Twitter?

Back in November 2008 I opened my personal account on Twitter. I did not have any idea about how to use it, or the benefits it could provide me. Anyway, I was really intrigued by it. I remember that a few days before I had heard about this social network at an IAB Festival that took place in Madrid. The 26th of that month I wrote my first tweet:   Read more

By Aitana Reimóndez

Social networks you probably do not know exist

We are used to managing our profiles on the more popular networks like Facebook, Twitter or Instagram. But there are many lesser-known networks that can help you with your interests in meeting people, promoting activism, discovering music similar to your style or delighting you with the best works of art.   Read more

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Is this real life?
Ephemeral content, the perfect way to connect with audiences
Time of Disruptive Change for Traditional Advertising Agencies
Social Media Listening: The Art of Good Listening
GoPro – Building a Social Brand Using Consumer Generated Content
Are you sacrificing authenticity for a “good” story?
SXSW 2017 – Helping Creative People Achieve Their Goals
Look for your personal Brand
What’s wrong, Twitter?
Social networks you probably do not know exist