Ideagoras Social MediaIdeagoras Social Media

By Samuel Fernández

Artificial Intelligence: curiosity against a fear of the unknown

Those advances that have marked a turning point for humanity have always been scorned by critics. That’s because imagination and inventiveness seem to have found their counterpart in the distrust and fear of glimpsing into the unknown. The old dispute between those who dare to explore untrodden paths and those who are wary of new ways.
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By Ángel González

SXSW 2018

Change is accelerated, exponential and global

This was the fifth edition of the SXSW congress in Austin. I always wonder if it will be the last … and know that I will be eager to return. It is not routine, but rather a sustained capacity for wonder and inspiration that I experience at this event every year. Once again, the experience this year was a complete one: the almost 24-hours getting their and back, the magic and karma of the city, the hectic pace of the conference over the course of its Interactive five days, the meetings and reencounters with speakers and colleagues from different parts of the world, and, of course, the knowledge acquired at the sessions I was able to attend.
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By Raquel Gómez-Mascaraque

That´s how Virtual Reality plays with your brain

I am recently talking to many people worried about the technologies advances: How Virtual Reality (VR) will affect our lives; How robots will be able not only to understand what we say but to recognize our feelings as well; The connection from our biological neocortex to the cloud using a synthetic neocortex… All quite overwhelming if you don´t understand how our brain works.

In this article, we will understand how virtual reality affects our brain and how the user’s experience may improve with it.   Read more

By Ángel González

An Operating System called “Infinite Learning”

I had the privilege of spending the last week of January 2018 soaking in inspiration, knowledge and vision in Silicon Valley as part of a program organized by ESADE and Singularity University involving “The Journey to Business Transformation”. I met and interacted with very interesting people, both folks on the faculty and my eighteen classmates.   Read more

By Ángel González

Melanoma Likes Me

The most original use of Instagram for skin cancer prevention

According to the prestigious Spanish dermatologist Dr Sergio Vañó @SergioVanoG, in Spain about 4,000 cases of melanoma are diagnosed each year. It is the most aggressive type of skin cancer, causing 1,000 deaths annually, according to the SEOM’s “Cancer Figures in Spain 2014” report.
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By Isabel P. Baumann

13 Ways of Applying Emotional Intelligence at Work

During this time of the year most of us get caught in the trap of coming up with a brand-new set of New Year’s resolutions. In case you wondered how many of these goals are actually fulfilled, studies show that only 8% of people achieve their aspirations! In 2018 and for once, I want to be among those who fight against the odds.  What am I going for? One of my objectives this year involves an exercise of reflection, understanding, and transformation of my social-emotional skills. I invite you to join the ride!   Read more

By Sara-Louise Martin

Will Robots actually make our work more human?

A week doesn’t go by without some kind of headline telling us ‘the robots are taking over’. Regardless of how you view it, Artificial Intelligence (AI) is now an integrated part of everyday life and even more so when working in marketing communications. AI isn’t new. It has actually been around for over forty years, but the speed with which it has developed in recent years is phenomenal.
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By Virginia Higuera

Is this real life?

Take a look at the last four images you shared on Instagram, is that your real life? I don’t think so, I believe that’s more similar to the life you’d love to have. But, yes, it is funny when we play this game.

We all get caught up in the world of aspirations we find on social media, first of all, because we can design the life we would love to have, choosing just the embellished side, and secondly, because our biggest idols are now closer to us than ever. We follow their daily lives, we know everything they do, it feels like they’re talking to us. Furthermore, social media has created new social media icons we follow just because they are cool on social media. They make beautiful pictures, eat at elegant restaurants, wear trendy clothes…. and for us, that’s enough, we follow them and somehow, we aspire to be like them. We don’t realize they are working, we assume that is how they live. We don’t care whether they are alone at that elegant restaurant, or how much are they getting paid for that post on Instagram. Instead, we imitate them, or at least we try to.   Read more

By Maria Navarro Rivas

Ephemeral content, the perfect way to connect with audiences

You have surely heard the famous phrase “nothing remains, everything is ephemeral”. This is exactly what we want to talk about in our new post: ephemeral content, which for several years has been present in our way of communicating through social networks.
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By Ángel González

Time of Disruptive Change for Traditional Advertising Agencies

It seems that the digital revolution doesn´t stop transforming our sector, leading it to a new scenario on which the axes of power yield irreparably to an imbalance against the establishment, against what we have known so far.

Cause has changed how the term brand is understood, the way to building it and the profile of the audiences (no longer passives). The media is changing, the values as well and now even the agents are changing. And these last are doing it right, either cause the traditional ones are being renewed or reinvented, or because new actors burst unexpectedly.

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Artificial Intelligence: curiosity against a fear of the unknown
SXSW 2018
That´s how Virtual Reality plays with your brain
An Operating System called “Infinite Learning”
Melanoma Likes Me
13 Ways of Applying Emotional Intelligence at Work
Will Robots actually make our work more human?
Is this real life?
Ephemeral content, the perfect way to connect with audiences
Time of Disruptive Change for Traditional Advertising Agencies