Ideagoras Social MediaIdeagoras Social Media

By Ángel González

SXSW 2017 – Helping Creative People Achieve Their Goals

This has been my 4th consecutive year attending South By South West at the city of Austin. Worth doing, although I have to recognize that I came back more tired than in previous editions: to the fact that the program itself has been always very competitive and impossible to follow its whole agenda, I stayed two more days attending SXSW Interactive…and that was a bit tough for both my body and mind.   Read more

By Paola de la Fuente

Look for your personal Brand

Surely you may have thought many times why you have chosen a Brand and not any other, why you drink a certain soft drink or why you buy from a particular store. Brands are part of our life and, even if we don’t like it, they have more to do with us than what we think.
What would you think if I told you that we ourselves constitute a brand? If you are not familiar with the world of brands, it would seem crazy to you.   Read more

By Ángel González

What’s wrong, Twitter?

Back in November 2008 I opened my personal account on Twitter. I did not have any idea about how to use it, or the benefits it could provide me. Anyway, I was really intrigued by it. I remember that a few days before I had heard about this social network at an IAB Festival that took place in Madrid. The 26th of that month I wrote my first tweet:   Read more

By Aitana Reimóndez

Social networks you probably do not know exist

We are used to managing our profiles on the more popular networks like Facebook, Twitter or Instagram. But there are many lesser-known networks that can help you with your interests in meeting people, promoting activism, discovering music similar to your style or delighting you with the best works of art.   Read more

By Beatriz González

Monitoring the social web. How to choose your tool

Before starting a new proposal, you should be aware that the digital space provides you with a lot of information about your brand, your product, and your competitors. But… how do you organize all that data in a way that makes sense? Welcome to social media listening, or the monitoring universe.

  Read more

By Ángel González

Find Your Mission

Everything I learned attending The Fast Company Innovation Festival 2016

New York City hosted the second Fast Company Innovation Festival between 1 and 4 November. Under the theme #FindYourMission, it presented a unique and inspiring program of keynotes, discussion panels, interviews and fast tracks.

The festival has distilled my understanding that entrepreneurs need to stay in a state of permanent beta. It is a mindset that ensures continuous agitation, encourages a spirit of discovery and keeps a company at the cutting edge of trends and innovation.   Read more

By Sandra Ramos

Welcome to my Bitmoji world, lovely human

“I never was very capable of expressing my feelings or emotions in words. I don’t know whether this is the cause of why I did it in music and also why I did it in painting. Or vice versa: that I had this way as an outlet. I could renounce expressing something in words.” Arnold Schoenberg.

Whether through painting, music or literature, human beings have always felt the need to express their emotions, and as the years pass so too do the ways in which we can express ourselves  ─ with platforms, media and languages changing at the speed of light.   Read more

By Sandra Gaspar

Once upon a time… there was a BRAND: new ways of storytelling in social media

Once upon a time… This is the way most stories used to begin, but now there are more ways than ever. Since we were children we have listened to many stories, passed down each generation. Nowadays, it’s not only parents who want to perpetuate their stories. Modern brands worth their salt take it upon themselves to tell their own stories to their consumers; to perpetuate their “legacy”, spark the imagination, and ultimately sell more stuff. In this ‘brand´s world’, where we have to decide between Coca-Cola and Pepsi or McDonalds and Burger King, the way stories are told is vital. Moreover, it is important not to forget that consumers can participate and interact with these stories.   Read more

By Elena Cantero

Be brandlover be social media

Nowadays we are all brandlovers, just ask the people around you how many brands they like and you’ll be surprised. Some of them love Apple, other Samsung, some like Nike and others prefer Adidas… We feel a bond to certain brands and we are ready to defend them if anyone has a negative opinion of them, so we become their best ambassadors.   Read more

By Ángel González

Romanticism and Branding…Beyond Social Media

I was a lucky guy meeting through the blogosphere to Tim Leberecht, a German living in San Francisco, who is the author of the theory and book The Business Romantic.Everything started reading a post at his Medium blog titled The Beauty of Things That Don´t Scale. Leberecht convey, defend and justify that brands, within the current context of Digital Economy, must have a romantic character at their DNA.

Having a critic look on how we manage social media it seems that, in general terms, we are sharing too much content and information. We want to have presence at any time in an omnipresent way. We fear to loose awareness and visibility in front of the individuals we relate with at the different virtual communities we belong to.   Read more

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SXSW 2017 – Helping Creative People Achieve Their Goals
Look for your personal Brand
What’s wrong, Twitter?
Social networks you probably do not know exist
Monitoring the social web. How to choose your tool
Find Your Mission
Welcome to my Bitmoji world, lovely human
Once upon a time… there was a BRAND: new ways of storytelling in social media
Be brandlover be social media
Romanticism and Branding…Beyond Social Media