Ideagoras Social MediaIdeagoras Social Media

By Mónica González Eceizabarrena

The power of ephemeral content

The way of communication in social media networks has been continuously evolving for the last years, due to the new demands of immediacy and the fast content consumption.

This evolution started less than 10 years ago when audiovisual content completely displaced the content in text. It continued with the imposition of the micro videos over the 2-minute lasting videos, and finally, last year’s trend was live video, in which users could follow on live any activity that was projected by streaming.
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By Jean-Maxime Rivière

Creating Trust in 2019

You may have heard that over 80% of the S&P 500 market value lies in intangible assets. I’ve read it countless times in different context since then, but it wasn’t until I discovered the book “Capitalism without Capital” by Jonathan Haskel & Stian Westlake that I started appreciating the underlying socio-economic shift happening right in front of us.
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By Ángel González

Just Respect

We live in a world in which values ​​such as trust, transparency and authenticity are increasingly in demand.

On the other hand, the distribution of powers is more balanced, resulting in horizontal scenarios in which the principle of collaboration in social and professional environments begins to prevail.

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By Ángel González

10 Years of Ideagoras

On January 2, 2009, Ideagoras was officially established. At inception, the company was a concept driven by a purpose: changing the way to build brands managing and introducing them — in a human way — into the new markets of conversations.

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By Rubén Gamboa

Let’s save the vertical video!

Nowadays, everyone has had the need to record a concert, a scene on the street or an ephemeral moment. Everyone likes to share with their closest contacts or groups that special moment that makes them happy or simply report their situation, or even make their followers jealous.
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By Ángel González

An On-going Dream

Ideagoras opens an office in Silicon Valley

Steve Jobs used to say that “The journey is the reward”. And I personally believe and have always felt that this is true, especially when one’s path of entrepreneurship is driven by a dream.
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By Sandra Ramos

The future is in our hands… or not

Spoiler alert! If you currently dedicating your spare time to watch the tv series ‘Black Mirror’, or you have it included in your list of ‘pending series to see’ and you are quite delicate with spoilers, I advise you not to continue reading this article.

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By Pilar Rogina Gallego

Apocalypse in social media

Have you ever wondered why at certain times of the year there is so much happiness going around social networks? When the good weather finally comes, Instagram is flooded with exciting places, exquisite meals and happy people with a perfect life. But … is all that happiness real? And why do people lie about it?
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By Ángel González

My experience with Oculus VR

Democratizing Virtual Reality

On May 1-2, 2018 took place the Facebook Developer annual Conference F8 in San José – California.
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By Irene Cruz

Instagram for Healthcare Marketing. Yes, you´ve heard it right

Snap, like, tag, swipe. Could boosting your content marketing strategy really be achieved in these steps? The answer is OF COURSE and despite it is a little more complex than just posting bold photos and videos, there are amazing benefits that come with creating a Social Media presence on Instagram.
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The power of ephemeral content
Creating Trust in 2019
Just Respect
10 Years of Ideagoras
Let’s save the vertical video!
An On-going Dream
The future is in our hands… or not
Apocalypse in social media
My experience with Oculus VR
Instagram for Healthcare Marketing. Yes, you´ve heard it right