Newton’s First Law of Motion:
An object at rest stays at rest and an object in motion stays in motion.
Weekend Hashtag Project: #WHPonrepeat The goal this weekend is to capture creative looping videos. Some tips to get you started: Connect the beginning and end of your video by starting and stopping your recording on the same backdrop. For example, set your camera in a fixed location while your subject moves into and out of the frame. This will create a seamless transition during playback on loop. Next, keep an eye out for natural repetition around you. If you film something that’s constantly moving, you can create an infinite loop. For example, a video of a train running through your scene will appear to run on forever—just be sure to hold your phone still. Alternatively, use the end point in unexpected ways. Play with creative transitions, and it’s perfectly normal to try a few times until you get it right. PROJECT RULES: Please add the #WHPonrepeat hashtag only to videos taken over this weekend and only submit your own videos to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged video taken over the weekend is eligible to be featured Monday morning. For more examples and inspiration, check out blog.instagram.com. Featured video by @dave.krugman
Apple Runs First Watch Ads: 12 Pages in Vogue
The first marketing for Apple Watch has arrived in a customary form for the brand: glossy print ads.
See the ads here.